Director, Multicultural Marketing
Rita Tolbert has more than 25 years of experience in the health and life insurance industry.
She began in the health care industry as a patient advocate, helping patients understand their coverage and financial options in preparation for long term hospitalization. She collaborated with patients, guardians and caregivers to ultimately remove financial or insurance barriers and instead focus on treatment and recovery.
That patient advocacy principle has remained at the core of how Rita approaches her daily work. At heart, she is a consumer advocate. While at UnitedHealthcare she’s also been responsible for Multicultural marketing, acquisition marketing of the AARP Hospital Indemnity Plans and advancing Operational Excellence.
Her consumer centric focus continues today as she works passionately to help African-American seniors and those who are Medicare eligible to gain a clearer understanding of Medicare and take control of their health care through education.